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Cornelis Networks Introducing CN5000 at SC23

Cornelis Networks is a technology leader delivering purpose-built high-performance fabrics to leading commercial, scientific, academic, and government organizations.

We were commisioned to help them announce their new product, CN5000, at the Super Computing SC23 conference in Denver, Colorado.

We were briefed to come up with a campaign idea and create marcomms touchpoints that would be used in and around SC23 informing clients, and potential clients of CN5000. The brief included the creation of three creative concepts, within the same campaign look and feel, one of which needed to include AI, and deploy these across multiple assets, maximising the use of white space with red accents.

Following extensive research and creative development we landed on:

‘Speed at scale? Other interconnects just aren’t built for it’

‘Is your system performing at scale? Or not what you nvisioned?’ [The pixelation of the eye is intentional, not a bad graphic!]

‘AI only thinks as fast as its interconnect‘

These assets were deployed as billboards, print materials, the exhibition stand, digital screens, LinkedIn posts, digital banners, website banners and a presentation deck.